The Stella drinker recognizes the importance of quality and excellence in all areas of life. Our goal for Stella Artois was to create content that portrayed our belief that the brand exists to inspire the pursuit of artistry and beauty in life.
Our target audience was 21-49 year olds who believe in true experiences over tangible items. Our holiday campaign "Give Beautifully" reinforced the idea of gifting experiences over purchased gifts.
We wanted to create content that tied into our Belgium origin story as our history dates back hundreds of years. From brewing experiences to pouring rituals, we share our lager mastery with our audience.
In this featured cinemagraph demonstrating part of the 9-step pouring ritual, we position Stella Artois as a work of art. With over 600 years of brewing experience, why wouldn't we want to feature the perfect attention to detail that goes into a perfect pour?
For the campaign "Buy A Lady A Drink", Stella Artois partnered with Water.org to bring awareness to the 750 million people around the world who live without clean water. This crisis disproportionately affects women, who walk a combined 200 million hours a day collecting water for their families. We were tasked with creating content to educate our followers on this global issue and to ask them to purchase a specially designed chalice to show their support. Every chalice purchased provided a woman in the developing world with five years of clean drinking water.