This was a baby shower invite I did for a friend. The flower detail was sketched out and watercolored. The rest of the invite was written out/drawn in Micron pen. Everything was scanned into photoshop, refined, and printed on cardstock.
I used black acrylic ink to do custom calligraphy on the envelopes. Photo styling and photography done by me.
I also created this custom Snapchat filter as a fun add on for the event.
These pieces were created for articles for CultureTrip.com.
The first set of illustrations were created for the article titled "English Language: The Things You Never Knew". All illustrations were created in Illustrator and Photoshop.
The second assignment was an animated illustration I did for an article about movies filmed in and around NY Harbor & Ellis Island. This article was a first in a series of essays that looks at how film has captured the atmosphere of specific neighborhoods or areas. Ultimately, myself and the creator of the series thought stills from the films would be more visually powerful so this image was never published on the site, however I'm still a big fan of the final product.
The Stella drinker recognizes the importance of quality and excellence in all areas of life. Our goal for Stella Artois was to create content that portrayed our belief that the brand exists to inspire the pursuit of artistry and beauty in life.
Our target audience was 21-49 year olds who believe in true experiences over tangible items. Our holiday campaign "Give Beautifully" reinforced the idea of gifting experiences over purchased gifts.
We wanted to create content that tied into our Belgium origin story as our history dates back hundreds of years. From brewing experiences to pouring rituals, we share our lager mastery with our audience.
In this featured cinemagraph demonstrating part of the 9-step pouring ritual, we position Stella Artois as a work of art. With over 600 years of brewing experience, why wouldn't we want to feature the perfect attention to detail that goes into a perfect pour?
For the campaign "Buy A Lady A Drink", Stella Artois partnered with Water.org to bring awareness to the 750 million people around the world who live without clean water. This crisis disproportionately affects women, who walk a combined 200 million hours a day collecting water for their families. We were tasked with creating content to educate our followers on this global issue and to ask them to purchase a specially designed chalice to show their support. Every chalice purchased provided a woman in the developing world with five years of clean drinking water.
The following visuals are from presentation work I’ve done for Coach & Culture Trip.
I was approached to help create a fresh, new, visually appealing look for the International WELL Building Institute’s social graphics, marketing collateral, email templates, etc. IWBI is all about creating buildings/offices that fit a certain standard and promote the health, comfort, and wellness of their employees. My concept was to create attention grabbing visuals that highlight some of these principles using beautiful imagery and dynamic graphics.
My client approached me looking for a floral wedding suite that wasn’t too over the top but would fit a black tie themed reception. The end result was a beautiful combination of custom hand-drawn rose details with a watercolor touch, bold black & pale pink envelopes, and vintage stamps.
The floral details were drawn out in pencil and Micron pen. and then scanned into photoshop, refined, and printed on 80lb matte cardstock paper (in eggshell color). The liners were printed on 32lb laser paper and one-by-one were hand glued into the interior of the envelopes. Guest addresses and return addresses were custom printed onto both sides of the envelopes (white ink on the black envelopes, black ink on the pink envelopes).
Photo styling and photography done by me.
These designs were created for Under Armour’s Instagram and Facebook pages to introduce some of their new products. All images were created in Photoshop using a mix of product photography and graphics.
I was asked to create a brand identity/ look & feel for “Black History Month” content The Skimm would be developing throughout the month of February. The logo I developed is being featured in all of the February Skimm newsletters which are sent to it’s thousands of subscribers every day. Using a collage style featuring marble textures, stock photos and hand-drawn elements, I created 8 visuals that are being used in articles featuring prominent BHM heroes.
(Click on the images to see them live, in-article.)
Midterm elections were a big topic this year with so many important issues on the line. The Skimm wanted to make sure all voters were informed of these key issues in order to make smart voting choices. I was tasked with creating graphic visuals to accompany 18 articles on 18 different issues. I developed this collage-style look and feel as a way to bring some color and fun into topics that may not be as exciting to some readers.
To drive traffic to the site/articles, I also created a number of animated advertisements for them.
(Click on the images to see them live, in-article.)
The Skimm wanted to create visual guides to help their readers easily follow the College Football Playoffs. I was tasked with creating 10+ scrapbook style images that highlighted aspects of 10 different college teams. This was done using a mix of vector illustrations, stock photos, and graphics.
My client for this project wanted to update the branding for his company, The Ascent, to be something more sleek, current and professional. The content of his website skews pretty entrepreneurial, focusing on the personal journeys of others as they climb the ranks of business and/or life.
The color palette chosen was made up of greys, whites, and sky blues to invoke a sense of airy freshness and the idea that the sky is the limit. The shape of the logo combines the shape of a mountain (invoking feelings of ascension and moving upward) and the use of the capital "A".
This was a babyshower invitation I did for a client. It was created with a mix of watercolor, hand calligraphy, and editing in Photoshop.
I used black acrylic ink to do custom calligraphy on the envelopes.
Photo styling and photography done by me.
The 1st filter I created for Under Armour for Pride Week in Portland, Oregon. The sponsored filter was very successful in gaining exposure from viewers with 62k earned impressions and a 26.6% share rate. Because the Portland filter did so well, I was tasked with creating an SF version as well.
The consecutive filters I created for various events for clients, including weddings, babyshowers, and house-warming parties. Order a wedding invitation package and I'll throw in a custom snapchat filter for free!
Michelob ULTRA drinkers enjoy a social, active lifestyle. Some of their best times are spent over a cold, refreshing beer in the company of friends after a good workout with their running club or tennis buddies. In order to bring that lifestyle to social media, we created content (for Facebook, Instagram, and Twitter) that depicts the activities our fans enjoy and encourages them to pursue their passions with helpful tips and aspirational images.
We worked with paid partners to target and scale content. From our learnings, we discovered product heavy shots do the best on Facebook and used that information to create really beautiful product shots. We hopped on cultural moments that we knew our fans would engage with, including this Fourth of July post. Our "things organized neatly" series is a top performer on Instagram. Knowing that aspirational imagery and ideals do extremely well on Instagram, we used that knowledge to create a series of inspirational quotes on the platform that tapped into our consumer's interests.
Our biggest struggle was figuring out how to portray an active lifestyle without having our models drinking while running, hiking, etc. and instead have it be their "reward" post activity. We were able to come up with a solve that was product focused, but also illustrated an active scene.
We posted real-time Twitter updates around events that our consumers enjoy, including the Miami Open this past spring. We traveled to the event to cover the matches as well as capture images for future use as evergreen content.
We shot original content and created a short 30-second video to introduce Michelob's 'Superior Coaching' campaign to our audience. This video was pushed out on our Facebook page.
Our goal was to educate new and existing consumers to discover and appreciate the unique complexity of Fernet-Branca. Part of that was highlighting its Italian excellence, the brand's rich history, and the product's versatility.
Our targets were creative, stylish, curious, and sociable 25-45 year old males living in hip, urban neighborhoods. Many of our loyal fans were bartenders and mixologists so we made sure to create content that would resonate with that audience.
We dedicated content to educating fans on the 40 herbs, spices & roots that make up Fernet-Branca. The Fernet-Branca coin is part of the brands history and is a secret among bartenders and loyal fans. Facebook posts around the coin garnered intrigue and engagement from our followers.
Our best performing pieces of content included
beautiful shots of food, whether that be recipe related or providing utility. We injected ourselves into trending topics on Twitter, including the release of the iPhone 6 and 6 Plus.
Under Armour wanted to create a new, distinct look for their website for some of their new products. These are a few mockups I did as options for their new Hustle 3.0 backpack, including original graphics and icons.