I lead the design direction of DREAM’s Forces of Beauty report. I was provided with a folder of photos alongside 35 pages of copy & data — from there I was able to synthesize those assets into 26 editorial spreads inspired by the beauty, diversity and authenticity of the women featured in the report photography. This report would go on to be shared across the beauty and marketing industries.
What is DREAM® ? DREAM® (Driving Racial Equity in Aesthetic Medicine) is a comprehensive initiative created by Allergan Aesthetics and skinbetter science®, designed to address effects of systemic racism in aesthetic medicine. The Forces of Beauty® report is the latest component of their program, which aims to further EED&I education within the world of aesthetics and the beauty industry as a whole. This study was sourced from approximately 4,000 women of various racial and ethnic backgrounds. In addition to valuable data, their voices lend firsthand narratives to the larger conversation around representation in beauty marketing.
- Full Report Design -
